Reach the Scientists Who Decide What Your Lab Buys
Labcritics is the trusted news, reviews, and buyer-intelligence platform for research professionals across bioscience, pharma, and academia — the people who shortlist your product long before procurement gets involved.
Why Advertise With Labcritics?
We’re one of Asia’s most focused research and lab-tech portals — combining news, reviews, and an extensive database of companies, distributors, tools, and consumables. Our readers come to Labcritics because they’re actively evaluating what to buy next.
- 500K+ Monthly unique visitors
- 20% Bounce rate — well below industry norms
- Research-focused Bioscience, pharma & academia audience
- Multi-channel Newsletter + engaged social across LinkedIn, X & Facebook
Who You’ll Reach
Our readership skews toward decision-makers and technical evaluators — the two groups your marketing has to convince.
By Job Profile
- Corporate & R&D management
- Lab heads and principal investigators
- Research-focused startup founders
- University & institutional decision-makers
- Postdocs, graduate researchers & students
- Industry analysts & general readers
By Country
- United States
- India
- United Kingdom & Europe
- Spain
- Brazil
- Australia
- Rest of world
By Industry
- Bioscience & pharma companies
- Bioinformatics & software
- Academia & research institutes
- Scientific publishing
- Distributors & channel partners
- Marketing & sales teams
- Investors & strategy
Ways to Work With Us
Three routes in, depending on whether you want authority, presence at the point of specification, or to pay only for what converts. They combine.
Get the Full Media Kit
Rates, formats, and past campaign case studies — everything you need to plan. Or browse the editorial calendar for guides you can sponsor.
Let’s Talk
Tell us about your product, timing, and audience goals. We’ll get back within one business day.
